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Why you should use testimonials

Animals are conditioned to respond positively to social proof.

Humans are animals too.

Facebook thrives on social proof, using images of our friends to engage us in new content.

You should use it too, to help your business.

If you’ve done some work for someone and they’ve been happy with what you’ve done, ask for a testimonial.

Even if it the work wasn’t obvious to you; if you’ve simply helped some friends with your knowledge, experience and advice in an area you’d like to build a business around, you should still ask them for a testimonial.

If people have received value from what you’ve given them (especially for free!) they will usually be more than happy to reciprocate with some positive words on working with you, and the impact it has had on them and/or their business.

Once you’ve collected a few testimonials, display them!

Put them on your website; the better the testimonial, the more prominently you should display it.

A strong testimonial, especially from a trusted source, can be more effective than any amount of self-penned promotional copy.

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