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Don't waste words

When imparting written information (such as a blog post), we often think that the more words it has, the more valuable it is.

That’s not necessarily true.

Before you write your content, be very clear on the single main point of the message.

Then make it.

As quickly and concisely as you can.

Don’t add unnecessary fluff or preamble.

Don’t labour your point either.

Brevity is valuable.

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