Before we read a document (e.g. an email) we first see it.
In seeing it, we scan and gauge its general flow; the density of the words, the amount of reading to be done, etc.
If it looks like it might be hard work ,to read, we tend to put it in our “to do” pile.
(and often, our “to do” pile doesn’t get “do’d” as much as we’d like)
To avoid your written communication being put to one side, here’s a tip:
Don’t focus on the words – focus on the white space
Win the initial battle of snap judgement, when the recipient “scans” the communication to decide how much work it’ll be to read.
The more white space they see, the easier they instinctively know it’ll be to read.
So split up one longer paragraph into shorter, single sentence ones.
Your reader will thank you for it subconsciously; by reading it straight away.
And isn’t that the foremost important goal of any written communication; to be read?
Questions, thoughts or comments? Share them below:
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