How to negotiate on price

When selling it’s likely you’ll find yourself having to negotiate on price. This simple framework will help you settle on a price that works for you…


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Don't waste words

When imparting written information (such as a blog post), we often think that the more words it has, the more valuable it is. That’s not necessarily true; brevity is valuable too…


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Personal benefit - the key to generating buyer action

Whether you’re selling a product or just an idea, persuading the other person to your way of thinking is crucial to getting them to act. If they don’t care, they won’t act. Often, though, they would care, if only they fully understood what’s in it for them…


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AIDA; a simple framework to help you sell

Nearly everything you do at work involves some sort of selling. It may not be obvious; you might not have the job title of “salesman”. But that doesn’t mean you’re not trying to “sell” others on your point of view. Here is a simple framework that might help you, no matter what you’re “selling”…


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